So I sat down and built twelve tools in ten days.

Launched them, ran Facebook ads, and waited…

I got one sale from an email list. Forty-seven dollars. After the ad spend, I was about ninety dollars in the minus.

I looked at the numbers, closed the tab, and by Thursday, I was already building something else. (This was the project, if you are curious https://getcancelkit.com/)

I’m telling you this not because I’m proud of it. I’m telling you because five years ago, that same situation would have played out very differently inside me.

The failure part isn’t new. I’ve been failing since I was twenty-two.

My first website was about relationships.

I don’t even remember what I thought was going to happen with it. I just knew I wanted to quit my job and somehow make money online.

It didn’t work. Obviously.

After that came a long line of projects.

• Marketing

• Campaigns that went nowhere.

• Direct sales.

• Ideas that felt brilliant at two in the morning and embarrassing by

noon.

One after another after another.

But here’s what’s interesting — back then, none of it really affected me. And I think the main reason is that I was young and naive enough to genuinely believe it was all going to work out. Not because of evidence. Just from being twenty-two.

This is the power of being young. You don’t overthink it. You just do.

And I wasn’t alone in it.

I had three business partners. Four young guys with one shared dream: never work

for anyone else. We didn’t have much else going on. No kids, no real responsibilities.

Just our dream.

That combination of young confidence and brotherhood created a kind of armor. I could tolerate anything because I didn’t fully feel it.

Fast forward to now. I’m in my thirties. I’ve had one significant success along the way — a project that actually worked and made enough to give me space.

Space to stop and ask what actually matters to me.

That’s how I found myself studying ontological coaching, brain-based coaching, and eventually Gestalt psychotherapy at one of the most advanced training programs in Europe — a place people fly in from across the world to study at.

And here’s what I didn’t expect.

The therapy training changed how I handle failure.

Not because someone taught me a technique or gave me a mindset trick. Because the training itself puts enormous pressure on your nervous system.

• Group therapy sessions where you’re pushed right to your edge.

• Waves of emotions you can’t think your way out of.

• Hours of sitting with discomfort that has no quick fix.

Two years of that, and something shifted inside me.

I became more patient. More tolerant. And not less sensitive — actually more.

I feel failure more deeply now than I did at twenty-two.

But my capacity to hold it grew faster than the pain did.

There’s a concept in psychology called the Window of Tolerance.

It’s the zone where your nervous system can handle what’s happening without shutting down or falling apart.

When too much hits you at once — stress, uncertainty, emotion — you leave the window. You freeze. You react. You quit.

When the window is narrow, even a small failure can feel catastrophic.

When it’s wide, you can hold a lot at the same time. Business pressure, relationship tension, health worries, financial uncertainty — all of it, without collapsing under the weight.

And here’s what I’ve come to understand about entrepreneurship:

The ones who survive aren’t smarter. They’re not more talented. They don’t have better strategies. Their window is just wider.

• They can sit in the silence after a product launch that flopped.

• They can look at zero sales and not go into “I’m not good enough.”

• They can fail twelve times and start the thirteenth thing on Thursday.

Not because they don’t feel it. Because their nervous system can hold it.

Nobody really talks about this. The business world treats resilience like a personality trait — something you either have or you don’t.

But it’s not the truth. It’s a nervous system capacity. And it can be trained.

• Not with affirmations.

• Not with cold showers and morning routines.

With real work. The kind that happens when you sit with another person — a coach, a therapist — and practice staying present with discomfort instead of running from it.

That’s what actually expands the window. That’s what real personal growth looks like. Not the Instagram version.

I notice it now in my daily life. I work more hours than I used to — not because I force myself, but because I can. I try more things, launch more experiments, and take more actions that could lead to failure.

And most of them do lead to failure. That’s just how it works.

But it hits different now. The capacity grew, so I can hold more. I can build twelve products that go nowhere and start the next one without drama. It wasn’t always like that…

• That’s not hustle.

• That’s not discipline.

• That’s a wide window.

If you’re running your own thing and every failure stays with you longer than it should — if you catch yourself avoiding the next move because the last one still hurts.

It’s not a strategy problem. It’s a capacity problem.

Your window needs some work.

This is actually why I built the https://alexzah.com/flow-state-method/.

It helps you notice what’s pulling you out of flow and gives you a daily practice to stay in it. Because the wider your window gets, the more you can try.

And the more you try, the closer you get to the thing that actually works.

— Alex Zah

I had a list of people to call. Potential partners. Collaborations that could actually move things forward.

Instead, I redesigned the website. Again.

Changed the colors. Fixed some code. Spent four hours on something that didn’t matter — because the thing that mattered required me to pick up the phone and hear someone say no.

I told myself I was being productive. I was. Just not on the thing that counted.

I didn’t understand what was happening back then.

I thought I was lazy. Or scared. Or not ready.

I wasn’t any of those things. My nervous system was full. And when it’s full, it does something very specific — it sends you to the safe thing. The busy thing. The thing that feels like work but doesn’t carry any risk of pain.

This has a name.

Dan Siegel — clinical professor of psychiatry at UCLA, author of *The Developing Mind* — calls it your Window of Tolerance. It’s a concept from interpersonal neurobiology: how much stress, uncertainty, and discomfort you can actually hold before your system says “enough” and pulls you into survival mode.

When you’re inside the window, you can think clearly. Make the call. Have the hard conversation. Sit with the discomfort of something big and do it anyway.

When you’re outside it — and this is the part nobody tells you — you don’t feel like you’ve shut down. You feel busy. You feel like you’re handling things. You’re answering emails. Making small decisions. Staying in motion.

But the important thing stays untouched.

A few years ago, I was in a business partnership. Three of us.

One of the partners — smart, capable, good at her work — had a window that was too narrow for what we were building together.

She’d cry in meetings. Bring personal things into business decisions. Get irritated and judge situations that didn’t need judging.

It wasn’t that she was a bad partner. She genuinely cared. But her nervous system couldn’t hold both — the business pressure and the personal life — at the same time.

The partnership collapsed.

We’re still in touch, all three of us. And here’s the thing — she’s much better now. Not because the circumstances changed. Because her window grew. She got support. She did the work.

Three years later, same person, completely different capacity.

This is the part that most people miss.

When you look at people who seem to do impossible amounts of things — run businesses, maintain relationships, stay calm under pressure, keep going when everything is falling apart — you assume they’re built differently.

They’re not.

They developed a bigger window. Over time. Through experience, support, sometimes therapy, sometimes coaching. Their nervous system learned to hold more before it flips into protection mode.

It’s like a muscle. The more you train it, the more it can carry.

Harvard researchers proved this isn’t just a metaphor. Eight weeks of practice physically increased gray matter in the brain regions responsible for emotion regulation. The window doesn’t just feel bigger — it structurally changes.

And the research on procrastination confirms the same thing from a different angle. It’s not a time management problem. It’s an emotion regulation problem. People avoid tasks to repair their mood in the short term, at the cost of their future self. Not because they’re lazy — because their window is too narrow for the feeling that comes with doing the hard thing.

Same circumstances. Different capacity. Different life.

And when the window stays narrow for too long, the patterns don’t just stay as procrastination.

They grow into something heavier. Addiction. Numbness. A life that looks fine from the outside but feels empty inside.

I know this not just from research.

I’m training to be a Gestalt therapist. At GIS — Gestalt Institute of Scandinavia — they have this distinction that changed how I see everything.

They say the world of therapy is divided into two kinds of people.

Technicians. And real therapists.

A technician can read every book. Learn every technique. Pass every exam. They know the theory. They can name every pattern, explain every concept.

But they can’t hold another person’s pain — because they haven’t sat with their own.

A real therapist heals themselves first. And that healing — that process — is what expands the window. It’s not about knowing more.

It’s about being able to hold more.

That’s why the first step is always seeing your own pattern.

Not fixing it. Not studying it. Just seeing it.

Because the pattern that runs when you don’t see it — that’s the one that runs your life.

I built something for this.

Not a course. Not a program. A small, private tool.

12 questions. Takes 2 minutes on your phone.

It finds which pattern you’re running — Overdrive, Freeze, or Swing — and gives you a protocol matched specifically to YOUR type.

Not the same advice everyone gets. The one that works for your pattern.

It lives on your phone. You come back to it when the loop starts again.

You can read more about it »HERE«

Alex

P.S. If this landed, read it again in a week. Not because you’ll forget — because your pattern will try to bury it.

References

- Siegel, D. (1999). *The Developing Mind: How Relationships and the Brain Interact to Shape Who We Are.* Guilford Press. — The origin of the Window of Tolerance concept.

- Pychyl, T. & Sirois, F. (2013). Procrastination and the Priority of Short-Term Mood Repair. *Social and Personality Psychology Compass, 7*(2), 115-127. — Procrastination as emotion regulation, not laziness.

- Gross, J. & John, O. (2003). Individual Differences in Two Emotion Regulation Strategies. *Journal of Personality and Social Psychology, 85*(2), 348-362. — 10,000+ citations. Reappraisal vs. suppression predicts well-being and performance.

- Gratz, K. & Roemer, L. (2004). Multidimensional Assessment of Emotion Regulation and Dysregulation. *Journal of Psychopathology and Behavioral Assessment, 26*(1), 41-54. — The DERS scale. Narrow regulation predicts substance use and avoidance.

- Holzel, B. et al. (2011). Mindfulness Practice Leads to Increases in Regional Brain Gray Matter Density. *Psychiatry Research: Neuroimaging, 191*(1), 36-43. — 8 weeks of practice physically changes brain structure.

Its’ Alex.

I can tell which pattern you’re in within 5 minutes.

Not from what you say.

From what you avoid saying.

Every high achiever I’ve worked with falls into one of three patterns.

• They’re distinct.

• They’re measurable.

• And once you see yours — you can’t unsee it.

The problem is most people spend years solving the wrong one.

Busy but empty? That’s not a productivity problem.

Can’t start? That’s not laziness.

Swinging between overdrive and shutdown? That’s not a character flaw.

It’s a nervous system pattern. And it has a name.

I built a 5-minute assessment that identifies yours.

35 seconds to see your pattern for free.

If you want the full picture — your window width, your specific bottleneck, and the exact sequence of tools to use — that’s $27.

→ Find your pattern here

— Alex

In my private sessions, the first thing I do with every client is the same: identify their nervous system pattern.

Not their goals. Not their habits. Not their productivity system.

Their pattern.

Because until you know whether you’re stuck in hyper-arousal (busy but avoiding what matters), hypo-arousal (can’t start, can’t find the energy), or oscillating between the two — nothing else works.

• Every framework I give you.

• Every email I write you.

• Every concept I teach.

None of it lands properly until you know YOUR pattern.

The problem is — I can only work with 10 people at a time.

And hundreds of you come through here every month.

So I built a tool.

The Window of Tolerance Reset is a 15-question interactive assessment that does what I do in the first 30 minutes of a private session:

• It identifies your pattern.

• It measures how narrow your window actually is.

• It finds your bottleneck — body, language, or emotion.

• And it gives you a personalized plan: which of my 4 methods to use, in what order, starting today.

The same frameworks. The same diagnostic process.

The same PDF tools my clients use.

You take it online. It takes 4 minutes. Results are instant.

I priced it at $27.

Not because it’s worth $27 — my clients pay €150/session for the same framework.

But because I wanted this to be a “just do it” decision. Not something you think about for a week and forget.

If you’ve been reading these emails and thinking “this is me” — this is your next step.

→ Take the assessment here

You’ll answer 5 questions for free and see your pattern immediately. If you want the full profile — bottleneck, window width, personalized plan, all 4 methods — that’s the $27.

No call required. No booking. No waiting.

— Alex Zah

P.S. If you already know you want to work together 1-on-1, reply to this email.

I have 2 spots opening next month.

It’s Alex.

It hurts the next morning. You wake up.

And before you even think clearly, the body already knows.

• The launch didn’t land.

• The email stayed unanswered.

• The post disappeared into silence.

And now there’s pressure building up inside. Not only because something failed.

But because life is asking: Are you going to put your hand back in the fire?

That’s the part people don’t talk about.

Failure hurts once in reality. Then again, in identity.

The second hit is usually the deeper one.

Because after a while, it’s no longer about the project.

It becomes about what the project seems to say about us.

• Maybe I’m not good enough.

• Maybe I missed my chance.

• Maybe I should stop trying to force this.

This is why repeated failure changes people.

Not because they become lazy.

Because the body starts linking effort with pain.

Try. Miss. Recover. Try again. Miss again.

After a while, even hope starts feeling expensive.

And from the outside?

This looks like a lack of discipline.

From the inside, it’s self-protection.

We don’t stop because we don’t care.

We stop because caring has started to cost too much.

You can see this everywhere.

• The founder who keeps “improving” but avoids making the real offer.

• The creative who keeps learning but cannot publish.

• The coach who rewrites the sales page again and again because finishing means being seen.

It looks like procrastination.

Sometimes it’s grief.

Sometimes it’s fear wearing a productive mask.

And this is where most advice becomes useless.

• “Just keep going.”

• “Be resilient.”

• “Don’t take it personally.”

Nice words.

But if failure has fused with identity, those words don’t land. Because the issue is not effort. The issue is meaning.

What does this failure mean about me?

That’s the real one.

If every miss becomes proof that something is wrong with us, of course, we hesitate.

Of course, we delay.

Of course, we suddenly become very interested in easier tasks.

We are not avoiding work. We are avoiding the wound, the work might reopen.

I feel this too.

There are moments when trying again does not feel brave. It feels humiliating.

Like being asked to return to the same place that already rejected you.

That’s why I don’t think the goal is to become someone who doesn’t care about failure. That sounds dead to me.

The goal is different. To feel the pain of failure… without turning it into identity.

To fail, and not immediately make it mean this is who I am.

To lose, and not reduce the whole self to the loss.

That changes everything.

Because then trying again stops being an act of self-proving.

It becomes an act of staying in contact with what still feels alive.

And that is a completely different movement.

• Not panic.

• Not performance.

• Not “I’ll show them.”

Just a quieter truth: This still matters to me.

So I will try again.

Many of us are not tired because we have failed too much.

We are tired because every failure gets dragged into the self and made personal.

Carried like wet clothes.

• No wonder another attempt feels heavy.

• No wonder the hand shakes before pressing publish.

• No wonder stopping starts to look wise, when really it’s just less painful.

The real question is not whether we can force one more try.

The real question is this: Are we trying again from aliveness?

Or are we trying again just to escape the shame of stopping?

If this hits something real in you, we can look at it together.

20 minutes. You tell me where you are, I tell you what I see.

And if it makes sense to work together — we’ll talk about that too.

https://alexzah.com/20-minute-call/

Alex Zah

You can build a business for $20 a month.

Not a fake one. A real one. With AI doing the heavy lifting — writing,

designing, analyzing, automating. Things that used to cost thousands.

The tools are there. The information is there. The opportunities are everywhere.

And most people can’t move.

Not because they don’t know how. They’ve taken the courses. They’ve

watched the tutorials. They know exactly what to do. They just... can’t do it.

And here’s the thing nobody wants to hear. It’s not an AI problem.

• The courses are fine.

• The tools are incredible.

• The opportunities are real.

But underneath all of it — there are things running that no tool can reach.

Old patterns. Unresolved things from the past that keep showing up in the present. Anxiety about the future that sits in the chest and doesn’t let you breathe.

I know because I’ve been there myself.

Procrastination isn’t laziness. Overthinking isn’t a personality trait.

They’re symptoms. Of a nervous system that’s been in survival mode for too long.

AI didn’t create this. AI just made it impossible to ignore.

So what do people do? They solve it with more AI.

• Another course.

• Another tool.

• Another automation.

• Another chatbot conversation at 2 am.

I use AI every day. I built AI agents. I’m not anti-technology.

But I see something that most people miss.

People are either totally obsessed with AI — hype, consuming everything, can’t stop — or they’re completely denying it, pretending nothing is changing, going passive.

Sound familiar?

That’s the Window of Tolerance.

Hyper. Or hypo. Two survival responses. And neither one is actually a solution.

The solution is in the middle. The ground. The place where you can tolerate the unclarity without reacting from panic. But most people have never been taught how to find that place.

ChatGPT can give you a plaster. A quick answer. A framework. A step-by-step plan.

But can it help you find your actual why? Not the LinkedIn why. Not the “I’m passionate about helping people” why.

The real one.

The one that gets you out of bed when nothing makes sense. The one that doesn’t disappear when the hype dies down.

Can it look at your life and tell you why you’ve been stuck for two years despite having every tool in the world?

Can it see the pattern you’ve been repeating since your twenties?

It can’t.

Because that takes something AI will never have. Real human contact.

• Not tips.

• Not advice.

• Not another PDF.

Someone sitting with you. Asking the hard question. Holding the silence while you find the answer. That’s the one thing that actually moves people. And it’s the one thing everyone’s skipping.

Because it’s uncomfortable. Because it’s painful. And because it requires courage.

There’s no time anymore to stay stuck in past patterns. Not with this much happening around you. Not with this many doors opening.

But to walk through those doors, you need a wider window. You need to be able to tolerate what’s actually happening — the uncertainty, the speed, the pressure — without shutting down or spiraling.

You need the ground inside. Especially when there’s no ground outside.

And that doesn’t come from another course. It comes from looking at yourself honestly. With someone who can see what you can’t.

If something here landed — there’s a free 20-minute call.

No pitch. No selling. Just an honest conversation.

https://alexzah.com/20-minute-call/

Alex

Ontological Coach & Advanced Gestalt Trainee (EAGT)

Nothing dramatic. It analyzes my ad campaigns, spots what’s working, what’s not, and sends me a clean report on Telegram.

For years, this was my skill. Digging into data, finding patterns, reading the numbers the way a doctor reads an X-ray. It took me a long time to get good at it.

The agent does it better. Its attention is sharper. Its focus doesn’t wander. It catches things I miss.

My experience is still mine. It can’t take that — not yet.

But I felt something I want to be honest about.

A tiny, quiet panic.

Not loud. Not dramatic. Just the feeling of a piece of my professional identity becoming… optional. Like the ground under one specific skill simply dissolved.

And in that moment, I noticed something important.

It wasn’t about the AI. It was about what I felt when the skill was gone.

When a skill gets automated — when something you were proud of becomes a button, a vacuum appears. Not in your schedule.

In your identity.

And the instinct that I felt in myself is to fill that vacuum immediately. Because the inner feeling to live with that vacuum is extremely hard.

So the quickest solution to eliminate the vacuum is refocus on a:

• New course.

• New tool.

• New niche.

Launch something. Pivot. Learn the next framework. Build a reel. Do anything. Just not to sit with the emptiness.

There are so many opportunities right now. AI makes it easy to create anything. Did you see the new Chinese video model Seedance 2.0? The quality is terrific.

It’s so easy to get lost in all of it.

But here’s what I think almost nobody is talking about:

Filling the vacuum from panic and filling it from clarity are two completely different things. And they lead to completely different lives.

I’ll give you an example.

A person takes 15 AI courses in six months.

You’d think they’d feel prepared. Confident. Ahead of the curve.

They don’t.

They feel overwhelmed. Saturated with information. And somehow — still not satisfied. Still with that quiet feeling underneath that says something is off.

Because the vacuum is still there.

They didn’t fill it. They buried it under noise.

When you learn something from fear — from “I’ll be left behind if I don’t” — the knowledge doesn’t land the same way. It doesn’t become part of you. It just sits on top of the anxiety like furniture on a cracked foundation.

This doesn’t mean those courses were wrong. Maybe they’re exactly what’s needed. But it depends on who takes them, when, and most importantly - why.

Did you choose this? Or did the panic choose for you?

That question changes everything.

I’ve been in this world for 12 years.

• Online marketing.

• Building businesses.

• Running campaigns across 20 countries.

I know what it looks like when someone is succeeding on paper and empty inside.

Now I work one-on-one with solopreneurs and high achievers. And almost every week, someone sits across the screen — sharp, driven, capable — and I can feel it before they say anything.

The tension in the body. The overthinking that doesn’t stop. A worried energy that fills the room. And underneath all of it, the thing they never say first:

“I’m looking for the answer everywhere outside of me.”

And the answer is never there…

One of my clients — a founder, running a growing company — came to me with what he thought was a productivity problem.

Everything had to be perfect. Every task. Every decision. Every detail.

The overthinking wasn’t just slowing him down. It was making him miserable. Affecting his health.

And the worst part?

He didn’t even notice he was stressed anymore. He’d been carrying it so long it just felt normal.

We didn’t start by optimizing his workflow. We didn’t build a better system.

We started by going back. Back to him.

Who is he, actually, underneath all the pressure? What does he like? What did he forget about himself while he was busy trying to make everything perfect?

And when he started opening those doors — the ones he was scared to look behind — he realized it wasn’t as bad as he thought.

It was actually a relief.

Like fresh air coming in after years of keeping the windows shut.

That’s what this work actually looks like. Not fixing. Discovering. Remembering things about yourself that got buried under the weight of trying to keep up.

Here’s the thing I keep coming back to.

I wrote it in a previous letter, and I think it’s even more true now:

Meaning isn’t an information problem.

• You can’t study your way to it.

• You can’t “course” your way to it.

• You can’t automate your way to it.

Meaning is what’s left when you stop filling the vacuum with noise and ask a very simple, very uncomfortable question:

Why am I actually doing this?

Not the LinkedIn answer. Not the elevator pitch. The real one.

And most people don’t ask it — not because they don’t care, but because they’re terrified that the answer might be: “I don’t know anymore.”

I want to be honest about something.

I don’t have this figured out either.

Yesterday, after I watched my AI agent do in minutes what used to take me hours, I didn’t sit down and meditate on my purpose. I felt the panic. I felt the pull to immediately go build the next thing, learn the next tool, stay ahead. Just not to feel this horrible feeling.

The difference — and it’s a small difference, but it’s everything — is that I noticed it.

I noticed the vacuum. I noticed the urge to fill it. And I gave myself ten seconds before I did anything. That’s it. Ten seconds of honesty.

And in those ten seconds, instead of reaching for the next tool — I reached out for contact. I went to my partner. And gave her a hug.

It doesn’t sound like much. But when you’re in survival mode, ten seconds of honest awareness is the hardest thing in the world.

And choosing connection over productivity in that moment?

That’s not a weakness. That’s the whole point.

Now let me address the thing you’re probably thinking.

“Alex, this is nice. But my competitor just automated their entire workflow. They undercut my price by half. Meaning isn’t going to pay my rent.”

You’re right. It won’t.

But here’s what I know from working with people on this, one-on-one, for years:

When you’re stuck in survival mode — the overthinking, the fear, the quiet panic — you make worse decisions.

You miss opportunities that are right in front of you. You burn energy fighting battles that don’t matter while the important ones pass you by.

And there are great opportunities right now.

Real ones.

The world isn’t just collapsing — it’s also reorganizing. New spaces are opening up. New needs are emerging. Things that only a human can do are becoming more valuable, not less.

But you can’t see any of that when your energy goes toward not falling behind.

The work I do with people isn’t sitting for an hour talking about feelings. Each session has a goal. Each session has an outcome. We work on a concrete process — getting you out of the survival mechanisms, the stuckness, the fears that are running the show. Not to make you feel warm and fuzzy.

Real change isn’t a comfortable experience. It’s an experience of cleaning the space.

So there is actually space for the good stuff to come in.

Because the good stuff is there. You just need room to see it.

So here’s what I’ll leave you with.

Not advice. Just a question.

Think about the last decision you made in your business. The last course you bought. The last project you started. The last late night at your desk.

Was that you choosing?

Or was that the panic choosing for you?

Sit with it. Don’t rush the answer.

If you’re honest with yourself, you’ll know.

And if something moved in you while reading this — if you recognized yourself in any of it — I’d like to talk with you.

20 minutes. You tell me where you are, I tell you what I see. And if it makes sense to work together — we’ll talk about that too.

Book a free 20-minute call →

Take care,

Alex

12 years in business. Executive Ontological Coach. Working with solopreneurs and high achievers who are done surviving and ready to start choosing.

I want to share a real shift in my work.

For the past few years, I’ve been doing Ontological Coaching with high-performers: founders, leaders, expats — ambitious humans who can think their way through almost anything. We worked with language. Identity. “Ways of being.” Designing the future.

It was powerful.

And… I kept running into the same edge.

People would have the right mindset. The right strategy. The right plan.
They could execute. They could perform. They could solve.

But inside?

They were tight. Tired. Running on willpower.
Not the “I need a nap” kind of tired — the deeper kind:

The tired of holding yourself together.

And no amount of insight was changing that.

That’s when I started seeing something clearly:

Sometimes the problem isn’t your mindset.
Sometimes your nervous system is doing exactly what it learned to do —
stay alert, stay productive, stay in control.

So I went deeper.

I began training at the Gestalt Institute of Scandinavia (GIS) — not to become more intellectual about the human experience, but more contactful with it.

Less performance. More truth.
Less strategy. More ground.

What I’m building now is an integration: Ontological Coaching + Gestalt depth.

A space where we don’t only talk about your goals —
we meet the person who’s trying to achieve them.

The part that’s successful on paper, but still can’t fully relax.
The part that’s accomplished, but not fully home.

Today, I’m opening a waiting list for this new hybrid approach (Gestalt therapy-informed work + Ontological Coaching).
And if you’re more drawn to classic Ontological Coaching, that’s still available too.

If you’d like to be on the waiting list (or explore coaching), the simplest way is to message me through my website’s contact form:

Alexzah.com

Warmly,
Alex

Hey,

It’s Alex.

Imagine you have a big dream:

• Having a nice car.

• Buying a big house.

• Or… Building a family.

You can see a picture in your mind of how all this looks…

…And you live day by day, imagining yourself in that reality in the future.

You want this reality so much that most of your present life you spent working very hard for it.

You hustle so hard…

… That you give up on most of the things you could feel and enjoy around you.

Most of your present life isn’t about feeling and living it.

It’s about preparing yourself so that one day you can enjoy it in the future.

And then, finally, one day, you achieve it.

You are living your dream.

• You bought your big house.

• You drive a fancy car.

• And… Your kids are running around.

But inside?

Something is wrong.

For some reason, you can’t feel it.

You can’t enjoy it the way you imagined.

It’s as if the muscle of joy and feeling has gone numb…

And the house?

Is too big and needs a lot of work and repairment.

The car?

You’re constantly worried someone will steal it because it’s too fancy for your neighborhood.

And the kids?

You love them, but they require so much patience and attention.

So, you do what you know best.

You start thinking about the next thing.

You imagine a new dream.

• A bigger house.

• Another car.

• Better education for the kids.

You just need a little bit more hustling,

and everything will start being okay as it is…

But this time, it’s harder.

It’s harder to push yourself toward the next thing.

Inside, it feels like someone sold you a picture of life that doesn’t match your reality.

It feels totally different from what you imagined.

And time…

All those years of your life you sacrificed to get all these “toys” — you’re not even sure you want them anymore.

You look around, and for some reason, people can’t understand what’s bothering you.

You tell yourself, “I have everything. How dare I not be grateful and happy?”

With time,

This state of not being aware of what’s actually going on can grow into something bigger…

Some people call it a “midlife crisis.”

A time of: “I’m done with this 💩 I’m gonna do what I want…”

It’s the time when men buy Harley-Davidson bikes and join bizarre communities.

And women dye their hair pink and join wild Zumba classes.

These people are brave.

They aren’t numbing what they feel; they’re trying to solve it with changes.

Others try to numb it with alcohol, video games, or other addictions.

But the truth is…

There’s no action in the world that can actually solve it.

To make this uncomfortable feeling go away.

• You can travel the entire globe and still feel it.

• You can drink the entire local bar and know exactly how you’ll feel the next day.

• You can play video games until 3 AM or try to buy the entire world.

It won’t disappear.

It’s so deep that, eventually, you don’t even feel it as pain anymore.

Some explain it as boredom or a lack of meaning.

Others blame the world around them or their parents.

There are no right words or actions for it.

But there is a place where it comes from.

It comes from inside you.

It comes from your past, a time you mostly don’t remember.

And the annoying thing It could be anything…

And this “anything” pushed you to become who you are today.

This “anything” is an event or several events.

Events from your past that pushed you to develop survival mechanisms to avoid feeling the pain. And these mechanisms can be shown in your character and daily behavior until today.

How? It’s easy to spot it. Just look more careful…

• Some people develop survival mechanisms like perfectionism.

• Others become overly nice and kind, sometimes to the point where it doesn’t feel genuine.

• Others are constantly anxious and try to control everything around them.

All these behaviors help us to survive.

It helped us to survive times when there was no other way.

No other choice:

• Than being perfect just to get some love.

• Than being nice in order to get crumbs of attention.

• No other way to feel safe and secure than to try to control everything around.

When we stop these behaviors, it feels like we stop being ourselves.

It’s not comfortable.

It can be scary to death.

But beneath that discomfort and fear lies the real you.

You that you neglected and forgot about.

So why is it so important to understand these behaviors, work through them, and let them go?

Because you’re investing a HUGE amount of energy into being that person.

You’re investing an enormous amount of energy to contain your inner trauma instead of healing it.

And the most significant reason?

When you live your life through your inner trauma — trauma you can’t understand or even feel anymore — you don’t truly know who you are.

Most of your personality and behavior are shaped by that inner trauma.

Your dreams?

They’re not because you truly want them. They’re because you believe achieving them will finally make you happy and at peace.

But that never happens! Ask anyone who’s achieved something big in life.

When you live through your trauma, with survival mechanisms preventing you from feeling your real emotions, you might find yourself:

• Building the wrong career.

• Starting a family with the wrong person.

• Getting hooked on addictions or destructive behaviors.

This is a serious issue.

And people don’t give it enough attention and think that you just need to keep pushing and it will fade away.

But… There’s no need to run off right now, get divorced, or quit your job.

It’s about being aware.

Being aware that, statistically, about 60-70% of people have experienced at least one traumatic event during childhood, such as neglect, abuse, or household challenges, which deeply influences their emotional patterns and behaviors as adults.

Felitti, V. J., et al. (1998). The Adverse Childhood Experiences (ACE) Study: Relationship to adult health outcomes. American Journal of Preventive Medicine, 14(4), 245-258.

And if you feel like your life isn’t getting better with time or getting worse — there’s a way to change it.

Find yourself a good, trustworthy psychotherapist. Someone who knows what they’re doing.

I can’t help you heal (not yet). I’m studying Gestalt Psychotherapy, but I’m not taking clients who want to work on their inner trauma right now.

However, I can be part of the process.

I can be your coach and help you to go through that uncomfortable process of becoming alive and real again.

Coaching and psychotherapy together can be the best thing you do for yourself.

Because you heal and grow at the same time.

It is like experiencing life with a booster.

Reply to this email with “I’m interested,” and I’d love to talk to you about your challenges and how we can solve them together.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It’s Alex.

High self-awareness is the key to a meaningful, successful life.

I truly believe in that statement.

If you are aware of your:

• Beliefs

• Behavior

• Way of thinking

• And… Daily actions and habits

You can experience phenomenal breakthroughs in any area of your life.

But…

No one is born with high self-awareness.

It’s something that you “earn” during your lifetime. And it depends on you how deep your understanding of yourself and the world is going to be.

“You won. I gave up. Your life is a lost case.”

I heard this provocative statement from a psychotherapist towards his patient online.

It was an online dialogue, with the patient remaining anonymous.

This statement?

It’s not something you hear every day…

A therapist, whose role is to support and heal his clients, declares that he can’t help.

But it was a bold provocation.

It was a provocation to shake the person and show him that this time, no one was going to “buy his story” like all the other ten therapists before.

Because this was the reality…

The patient was going from one therapist to another and seeking “approval” that his life situation is so bad that he has the right to give up on everything.

But not this time.

The goal of this statement was to push the person to the corner.

Indirectly, it was telling him: “Wake up… Look at yourself and realize no one is going to save you.”

It’s harsh.

It’s brutal.

But sometimes this is what we need.

And the experience and wisdom of a good coach or therapist is to feel when to use the stick (tough love) and when to use the carrot (soft love).

Because sometimes we aren’t aware that we are the ones creating our own suffering.

Being aware means to take 100% responsibility.

This is why it’s not easy…

When we aren’t aware: we look for excuses and someone to blame, especially when we’re dealing with something significant that requires a lot of energy.

When we’re aware: we listen to ourselves and ask the hard questions that push us to think and find solutions.

Solutions for our problems.

So, it’s a constant process of gathering energy and thinking of solutions for the problems we face.

A “dance” between gathering energy from within or seeking it from the outside

There is no other way.

If you don’t look for solutions, you look for excuses and someone to blame.

This can make you feel comfortable for a while.

But for the long term?

It’s a wasted life of constant suffering, mediocrity, and drama.

Does this mean that we constantly need to be aware of everything and everyone?

Never share our struggles?

Of course not.

We all need warmth and support.

People can share empathy and give love.

But the main idea is even if right now you are:

• Down

• The energy is low

• Life circumstances are painful and hard

The energy and solution are supposed to come from inside of you.

No one can live your life.

No one can know what you want.

And if you ask someone what you should do…

Perhaps you’re shifting the responsibility from yourself to someone else.

Solutions come from asking the right questions.

My favorite is: “What do I want?”

Not “What do I have to do?”.

What do I want?

When we constantly do things because “we have to”, we lose our energy and desire for life.

When there is a big imbalance between “I want” and “I have to,” and most of your life is just things you have to do…

It’s a way to depression.

What do I want?

What brings me joy?

It seems like these questions should be easy to answer.

But this is the beauty of self-awareness.

We can’t always see when we lie to ourselves.

This is why therapy or coaching can be so powerful.

You will not succeed in holding your mask in front of a therapist or a coach for the long term.

Eventually, you’ll begin to see yourself more clearly, and your self-awareness will grow.

And when this happens…

You can finally live your life.

Not a life that you think you should live.

Not a life that you were thinking is good for you.

No…

A life that you want.

Because you finally start to feel what is truly yours and what never was.

Apply for 1:1 coaching with me.

Coaching That Doubles Your Results In 60 Minutes A Week.

My methods help my clients enjoy:

• Explosive business growth.

• Winning habits and work routines.

• Neuroscience-based brain & time management.

• Turning big ideas into results fast.

• And… Getting rid of any inner blocks that cause you to self-sabotage.

Reply “I’m In” to this email, and I’ll send you the details.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It’s Alex.

Not every day we have is productive and shiny.

Some are a total disaster from an efficiency perspective.

Let me share with you my insights — my personal strategy for getting back to your productive flow.

First… I would like to say that this email will not be just another “how-to strategy” with ways to overcome your tough days.

I will dig a little deeper.

I was working 12 hours a day, and I was happy.

I was 26.

I made enough money to travel and work online on my projects.

But most of my time, I was in a co-working space with my business partner, a whiteboard, and a sharp focus.

We were developing our first digital product. After years of promoting affiliate products and gaining priceless experience in how to do things the right way.

During these days, I didn’t have any “slow days”, where I would procrastinate or have low energy to do my tasks. Maybe just a little bit…

Mostly everything was clear, and nothing was bothering me that could shift my attention from my business.

But this workflow didn’t last forever…

After we launched our product and made decent money from it.

Our productivity started to decline.

We spent more time going out and having a social life.

It was mostly pleasure and less “hustling.”

It’s normal. We worked hard, and we wanted to have some life.

But we also had our goals…

Than… After one year, I again succeeded in getting back to a high level of focus and flow, and I wrote my first ebook about email marketing.

But this time, the reason for the productivity spike was different.

If the first time, the reasons were:

• An effective environment.

• And… A supportive business partner.

The second time, I was heartbroken, and mostly, I was creating from pain.

I was distracting myself from what was going on inside of me.

From a therapeutic perspective, perhaps not the best way to deal with pain.

But from a business perspective?

This pain pushed me to open a totally new niche in my business.

To express myself through writing and grow as a person.

Somehow, I succeeded in taking my pain and converting it into practical daily actions.

The third time?

I had a tremendous productivity spike when one of my projects grew so fast,

That there was no time for anything else except doing my part and being happy that everything was working. The third time, the flow came naturally from business momentum.

Let’s zoom out…

What were the reasons that pushed my productivity up?

• Environment

• Inner pain

• Momentum

As you can see…

There’s some kind of formula here that we can actually replicate in any business or life situation.

The only thing I would change is the pain part. It doesn’t have to be pain or suffering.

It can be a deep meaning - your “why”.

An inner reason why you are doing what you are doing.

So, if we change it, we get:

• Environment

• Meaning

• And… Momentum

It’s as simple as that.

Your way to productive flow that produces results:

Create the perfect environment for it.

A supportive environment that doesn’t distract you from what is important to you.

Feel and understand the meaning behind your actions - Why are you doing it in the first place? What is the meaning of all this for you?

And…

Look for momentum.

Now, momentum is a tricky thing.

Some people will say it’s mostly luck.

I prefer to look at momentum like the feeling you get in the middle of your gym training.

Who creates this feeling?

This amazing feeling that you’re in the flow, working on your body, and focused on just one thing - the next set?

You.

So you see… You do have the power to create momentum in your business or any important activity you choose.

There’s no need to wait.

Just remember the activities in your life where you create momentum easily, without overthinking and using a huge amount of energy.

How exactly are you different in these activities?

How can you use your “state of being” in these “easygoing” activities in other areas where you struggle to create momentum?

Apply for 1:1 coaching with me.

Coaching That Doubles Your Results In 60 Minutes A Week.

My methods help my clients enjoy:

• Explosive business growth.

• Winning habits and work routines.

• Neuroscience-based brain & time management.

• Turning big ideas into results fast.

• And… Getting rid of any inner blocks that cause you to self-sabotage.

Reply “I’m In” to this email, and I’ll send you the details.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It’s Alex.

When you don’t know yourself…

When you don’t know what makes you sparkle inside.

You can convince yourself to do incredibly hard things that aren’t important to you.

And at some point, you can start lying to yourself that everything is fine…

• “Everyone’s doing it.”

• “It’s just how it’s supposed to be.”

But deep down, you know it’s just 💩 you’re selling to others.

A mask you wear in front of people, just to make sure you look okay in their eyes.

I bought everything I ever wanted…

At some point, I finally made it.

I started making more than I could spend.

It wasn’t millions, but it was more than enough to buy everything I’d ever wanted.

I’m not a very materialistic person, so the wish list was small — new clothes, a laptop, some gadgets. The rest I invested (thank God).

But as you might already know because everyone talks about it…

“Money can’t buy happiness.”

And buying new “toys” didn’t bring me long-term fulfillment.

At some point in life, you’ll make enough money to allow yourself to suffer.

You see…

• When you no longer have to stress about paying rent.

• When you have enough cash for the next few years.

Something interesting starts to happen.

Slowly, you start losing motivation for the things you used to like.

The job becomes boring.

Friends who are still hustling for what you’ve already achieved make you feel like you don’t belong.

Suddenly, it’s harder to start your day and push forward.

• To push to start a new project.

• To make more money.

• To buy more stuff.

More and more…

But because you’re no longer in survival mode,

You just don’t care.

So why can’t you just be grateful and enjoy what you’ve built?

Why are you suffering? People would give everything to have what you have.

Because this pain:

The pain of boredom and lack of meaning.

It comes from the little boy inside of you who was hoping that, after all this hustle, you’d finally start noticing him.

He gave you a decade to chase your “big dreams” and buy the toys you ever wanted.

And now…

When there’s finally space for something more meaningful, he won’t let you destroy it by inventing another project that only leads to another stack of money you don’t even need.

Only if this money is going to come together with his needs.

When there’s no survival mode, meaning starts to pop up.

When you’re hungry for money?

You do what you’re supposed to do.

• You do it for your family.

• You do it because you have to.

• You do it because there is no time for meaning.

But when you finally make it…

When you have enough to pause and breathe.

There’s no point in looking for motivation where you used to.

It’s not there anymore.

• The hopelessness that you can’t keep doing the job you’ve done for a decade.

• The pain of feeling unproductive.

• Procrastination of a teenager.

All this? It’s a sign that you’re ready to uncover your true self.

Your real desires, skills, and powers.

These signals put you in a position where you can’t lie to yourself anymore.

You can’t keep saying everything is okay when you know it’s not.

You can’t keep playing business as usual.

You can’t hold the mask longer.

So… From this place of confusion, you decided to work on yourself.

You try to work with a psychotherapist or a coach…

And we? We are people you can’t lie to.

We won’t buy “your story”.

Because we’ve heard too many of them…

Our professional goal is to increase your self-awareness to such a high level that lying to yourself becomes disgustingly “expensive”.

Because once you truly see yourself…

Your true self.

You can’t keep living and doing business as usual.

Eventually, choices have to be made, whether it’s about your job, relationships, or health. These are not an easy choices.

They’re hard.

And sometimes ugly.

But remember one thing:

When you’re 70 years old, and you look back on your life.

You should feel that you were honest with yourself.

That you didn’t run away from that little boy inside of you.

The one who was trying to guide you, talk to you, and help you find your way back to yourself.

That little boy represents your soul.

Your true self, and you should listen to it more often.

Apply for 1:1 coaching with me.

Coaching That Doubles Your Results In 60 Minutes A Week.

My methods help my clients enjoy:

• Explosive business growth.

• Winning habits and work routines.

• Neuroscience-based brain & time management.

• Turning big ideas into results fast.

• And… Getting rid of any inner blocks that cause you to self-sabotage.

Reply “I’m In” to this email, and I’ll send you the details.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It's Alex.

When I'm talking about inner challenges like:

• Procrastination

• Overthinking

• Self-doubt

• Or… Any inner pain

To solve one of these things requires an inner change.

But what kind of change?

Some people struggle with themselves for years… They would like to change.

But still, something keeps them stuck in the same reality again and again.

I quit my job and decided to never come back.

I was 22 years old.

I had just quit my job to make a living from online marketing.

The year was 2012. It was before everyone became fancy about “working from home and traveling the world.”

The digital nomad lifestyle was just starting.

The only famous digital nomad was Timothy Ferriss, who became known for his book “The 4-Hour Workweek”.

• Instagram was one year old.

• No YouTube motivation videos.

• No “how-to videos” where you can learn any skill.

There were just some gurus selling dreams (as always) about how to make money and doing nothing...

But those gurus never shared the whole concept of how to actually succeed and make decent money. There was always another thing that you needed to learn in order to make money.

• I had the energy.

• I had the time.

• I had some money from unemployment for a few months.

• And I had two amazing friends who shared the same dream with me, so I wasn't alone.

But what I didn’t have was confidence.

And how do you build confidence when you're young?

That's right...

You do some stupid things until something catches up.

So, together with my friend, we went to a coaching retreat.

A coaching retreat with a magic self-recording method.

Imagine a room of 30-40 people...

• Screaming, dancing, making animal noises (don't ask why).

• Listening to inspiring stories and personal development concepts.

• Heartbreaking transformation stories.

• Tears, hugs, support.

No...

It wasn’t a cult meeting.

It was a two-day coaching retreat that was supposed to help people find the meaning they needed to succeed. Something like that…

I don’t know why I went there.

Perhaps I was just curious, as always.

Looking for answers I couldn’t find in my close circle.

I remember going home by bus…

I still lived with my mom and felt embarrassed about it.

I entered my private room, looked at my stuff, and felt like everything was different.

The room felt small for me…

Those two days changed something inside of me. But I couldn’t understand what exactly.

I had been three years in the army. And some things you learn there stay with you for the rest of your life.

One of those things is: determination.

We can always become better.

And most of us have no idea how strong we are inside.

At the retreat?

The coach taught us how to prepare our own Mandala, an emotional visual of our future lives.

Then, he explained how to write your future life story in a way that will stick in your subconscious. Lastly, you have to record yourself reading it and listen to it when you wake up and before sleep.

Did I do it?

Hell yes!

Like a real soldier.

I listened to my own future life story every single day for almost a year.

I’d put on the headphones and fall asleep.

Waking up?

The first thing was putting back my headphones.

Like a biorobot.

And guess what...

I became a bit ku ku (but in a good way).

Suddenly, when I was talking with my business partners, I always had this inner confidence that "Yes, we can."

We can succeed with our ideas.

The energy of hope and determination was flowing out of me.

Many things have happened since then…

I didn’t get my dream house one month after listening to the recording.

What I got was the confidence that I have everything inside of me to have it.

And this? You can't buy online.

You can't buy the confidence or the energy you need.

You can only create it.

There are many ways how...

Self-hypnosis and implanting new ideas in your subconscious is one of them.

Another way could be therapy or deep coaching sessions.

It's just important that you find a way that practically works for you.

Because if you reading my emails, being stuck isn’t an option.

So…

• If you’re serious about your goals.

• If you’re serious about yourself.

• If you want to change a behavior or emotion that’s sabotaging your results.

Apply for 1:1 coaching with me.

Coaching That Doubles Your Results In 60 Minutes A Week.

My methods help my clients enjoy:

• Explosive business growth.

• Winning habits and work routines.

• Neuroscience-based brain & time management.

• Turning big ideas into results fast.

• And… Getting rid of any inner blocks that cause you to self-sabotage.

Reply “I’m In” to this email, and I’ll send you the details.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It's Alex.

We all have some annoying behaviors that we’d prefer to get rid of.

For some, it could be:

• Overthinking

• Procrastination

• Judging others

• Starting a new project and never finishing it

These behaviors, habits, or emotions we constantly experience in similar situations are like “automatic programs” in our brains that run the same way every time.

One reason for this is our brain’s desire to save energy.

It doesn’t care much about our long-term goals; it’s more concerned with survival and maintaining the status quo.

But the consequences of sabotaging behaviors can be catastrophic for our lives and the things we want to achieve.

You want to hit a business goal, but instead, you find yourself procrastinating, overthinking, and doubting your ideas.

You want to follow your heart and do what you love, but you’re paralyzed by fear.

Our patterns - automatic behaviors - shape our daily lives.

After some time…

When you think about something the same way over and over again, your perspective becomes “fixed.”

And from here, you start saying things like:

"It’s just who I’m."

"I'm like this (because of some event that happened 20 years ago)."

We say these things to protect ourselves from criticism or judgment.

But inside?

We know the truth.

We’re just scared to look at what’s behind that procrastination, fear, or insecurity…

What’s the real reason that prevents us from living the life we imagine from time to time.

Everything is connected.

• The way you were raised.

• The good or bad things that happened to you.

• The way you communicate with yourself and the world.

From how you start your day to how you end it.

Everything shapes your way of being.

The way how you think, feel, and move.

And, of course, the decisions and actions you take.

But… Nothing shapes your way of being more than the automatic patterns you live by day after day.

This is meaningful because if we look closely at our patterns…

If we analyze them in a specific, systematic way — we have the chance to uncover our core beliefs.

Your core beliefs are like the microchip of the whole operating system that makes you who you are.

The reason I’m talking about this is because, to become better at anything you do.

Anything that’s important for you.

Whether managing your company or building more meaningful relationships - it starts with you becoming better.

But…

• Before you can become better, something inside you has to change.

• Some parts need to be reshaped, rethought, and reconsidered.

• And some need to go, because they no longer serve you.

You are the one that holds you back from achieving what you want.

But not the whole you… Just some part of you.

• If you’re serious about your goals.

• If you’re serious about yourself.

• If you want to change a behavior or emotion that’s sabotaging your results.

Apply for a free 20-minute call with me.

Where I will make a diagnostic of your personal pattern in order to spot the belief behind it. 

Together, we can gain new insight into what’s really going on behind the scenes in your daily life — what’s stopping you from thriving.

Reply with "I'm interested" and I'll send you the details.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It's Alex.

Being productive is like an art.

And most of it?

It comes from inside of us.

It lays in our way of being of how we:

• Think

• Feel

• Move our body

• And mostly, what we believe in.

Why mostly?

Because the things you believe in define your way of thinking.

Your thinking defines what you feel.

And what you feel affects your body.

Let me give you an example:

A person who believes they “aren’t good enough” will think like someone who isn’t good enough.

Because they think that way, they will feel emotions tied to not being good enough. It might manifest as sadness, discomfort, or insecurity.

And a person who feels insecure has different body language than someone who doesn’t think that way about themselves.

Let’s dig a little deeper...

7 aspects that define your productivity:

1. Inner pain

It's impossible to be productive if you’ve just broken up with a partner or are grieving someone close to you. But the truth is, even without major painful events, people tend to hold onto emotions for decades.

Buried emotions never die.

If you suppress what you feel, it will come back to you later…

Unhealed childhood trauma takes an endless amount of mental resources to deal with on a daily basis.

But in most cases, you aren't even aware of it. You just think:

"It's just who I am."

"Life is like that."

"It is what it is."

People who go through therapy and heal parts of themselves can experience an energetic boom afterward.

It’s like someone cleans their inner house, and there’s space for something “new.”

And this “new” is basically your life… Your productive life.

2. Beliefs

Our beliefs define our way of being.

If you’re constantly telling yourself, you’re a messy person.

Guess what? You will be a messy person.

If you believe that, to be productive, you should work 8 hours a day, this will become your truth.

Some beliefs are good for us.

And some can be ineffective and prevent us from achieving what we want.

We can self-sabotage our own goals without realizing there’s something inside us doing it — just because we hold a deep belief that we’ve forgotten exists.

But it’s hiding behind our behavior and emotions.

Want to understand your beliefs?

Analyze your behaviors and typical emotions that you live by.

3. Toxic Habits

Toxic habits can be anything that sabotages your goals.

For example:

• Automatic ways of thinking that close doors and opportunities.

• Compulsive behavior like constantly checking your phone.

• Avoidant behavior that shows itself as procrastination.

Each of us has unique habits that affect our productivity.

And when it comes to your way of thinking, how you move your body or even which kinds of words, you use.

Most of the time, you aren't aware of it.

Unless you work with a coach or therapist who mirrors back what you don’t see.

The result can be phenomenal as you finally can see the reason why you aren’t getting the results you want.

4. Wrong Environment

The cliché:

You are the average of the 3-5 people you mostly spend time with…

It’s true.

You want to be productive?

Spend time with productive people.

They’ve already solved their ineffective beliefs, and their way of being (the way they think, talk, move, and act) is productive by default.

5. Wrong Choices

There is nothing that makes us more unproductive than big wrong choices.

Choices in:

• Career

• Relationships

• Health

• Finance

There are two ways to make better choices:

One is by making many choices and learning from experience.

The more mistakes you make, the more you eventually learn what’s right for you and what’s not.

But the better way is by knowing yourself better.

Knowing what you want in the big picture will help you make better choices that will lead to a more productive life.

6. Not Knowing Yourself

As I said above...

Not knowing yourself leads to wrong choices.

If you know your values, principles, and morals…

You navigate through life like holding a private map.

And this map helps you make better choices that lead to a productive and authentic life.

When you don’t know what you want, you might end up living a life that doesn’t feel like yours.

7. Unbalanced Lifestyle

In the era of "hustling" and endless posts that promote quick success stories.

Stories that hide the pain and hard work behind them.

The era of Instagram, which is filled with beautiful unrealistic lifestyles.

All of this pushes us to work non-stop.

And what’s the cost of this non-stop?

Why not work smarter instead of harder?

I already experienced burnout one time…

And burnout can burn your productivity to ashes.

For me, a balanced lifestyle means finding meaning outside of your business or job.

It means having many sources of meaning that bring color to your life — different aspects of joy.

And all this joy makes you a more productive person who eventually will achieve more than others.

I’m inviting you to apply for 1:1 coaching with me.

Coaching That Doubles Your Results In 60 Minutes A Week.

My methods help my clients enjoy:

• Explosive business growth.

• Winning habits and work routines.

• Neuroscience-based brain & time management.

• Turning big ideas into results fast.

• And… Getting rid of any inner blocks that cause you to self-sabotage.

Reply “I’m In” to this email, and I’ll send you the details.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It's Alex.

We all have something we want to achieve.

It could be:

• Making more money.

• Learning something new.

• Build a house and start a family.

We think about it and imagine it…

But then, we step into the busy, distracting, "chaotic" world, and problems start filling up our day.

And those wishes we imagine?

As time passes, they slip through our hands like sand on the beach…

How do we build a superpower of sharp focus?

I'm not talking about focusing for a few hours during the day.

I'm talking about staying focused on your big goals when life hits you.

And life can hit us hard…

Do you know that feeling when you come back to your hometown and meet people from your past who never left?

It feels like nothing has changed in their lives.

You’ve experienced so much since you left, but for some reason, it feels that they’ve gotten stuck in the same reality.

When you ask them about the dreams they shared with you 10 years ago, they share a story of why, in the end, it didn't work out.

Why is it like that?

Are some people just better than others at achieving their goals?

And deal with hard situations when life hits us?

Not exactly...

Anyone can achieve anything in life.

We all have the potential.

We're all made from the same organic material, and we all get our energy from the same source — the sun.

The difference is in our ability to stay focused on what’s important.

To stay committed to our dreams and goals—even when we’re experiencing dramatic events… No one can know which challenge will come next to distract you from your dreams.

We all have problems that distract us.

And yet...

• Some people find excuses.

• And some people find solutions.

It’s not easy to read…

I know how it feels.

And I’m sure you feel that your situation is hard and there is no space for anything else.

But I also believe that if you dream about something, it means you have the energy and the possibility to make it happen.

Let me share with you a short story…

The small behavior experiment that I did to myself…

I was curious how distracting and addictive short videos like reels actually are.

I mean… It’s just videos. How much can it affect us in the end?

So, I watched YouTube shorts (TikTok-style videos) a few times a day for a week.

I enjoyed it so much!

• So many emotions.

• Ideas that I have nothing to do with.

• Endless amount of cheap dopamine.

I especially liked Game of Thrones shorts. A short video that shows some parts of the episode. As a result, I watched the entire last season because of it.

After a few days, I noticed that my desire to write started to decline…

• I started to get bored with activities I used to enjoy.

• I became more irritated.

• My focus went down.

Apparently, I’m getting easily addicted to cheap dopamine activities. It really affects my energy levels. And despite all the fun behind these videos… My big goals are more important to me than any free content online.

I deleted all the social apps from my phone. I don’t have anything. I can still use them on my Mac or iPad, but my content consumption has decreased by 90%.

I’m sharing this to remind you that perhaps you also have “something” in your daily life that takes energy and time away from your goals.

And the only way to stay sharp and focused on what is important to you is to set boundaries.

But there is no point in setting any boundaries if you have no idea what it is that you want.

The distractions, chaotic life, or any other drama that eventually will happen - will win.

• When you have a dream or goal based on your values.

• When it's something that comes from within you.

It becomes easier to navigate through life and stay focused.

You naturally start saying NO to anything that hurts your goal.

And if something bad happens?

You take a pause, but you don’t give up.

When the goal comes from within, you don’t even think about giving up. You just think about different ways how you can do it.

Because when you want something that badly…

• You don’t want to find excuses.

• You want to find solutions.

Many people never figure out what they actually want.

• It takes courage to look inside and be brave enough to take the risk.

• It takes courage to listen to your gut and not your overthinking brain.

How can a coach help you figure out what you want?

A coach is someone who helps to uncover you.

Uncover what sparks you specifically.

• What is your superpower?

• What drives you, so that no matter what happens, you keep going forward?

It’s something that is impossible to fake.

And when you uncover it? There is no way back.

This is the beauty of a real coaching process.

It uncovers parts of you that you never knew you had, and it gives you such strong wisdom and power. So when life starts to test you?

You’ll have all the strength and belief in yourself to say:

• "Yes, I can do it."

• “I deserve it.”

• “It’s my birthright to have it.”

When you have this…

There is no need to think about focus. It comes naturally to you, like drinking a glass of water.

I’m inviting you to apply for 1:1 coaching with me.

Coaching That Doubles Your Results In 60 Minutes A Week.

My methods help my clients enjoy:

• Explosive business growth.

• Winning habits and work routines.

• Neuroscience-based brain & time management.

• Turning big ideas into results, fast.

• And… Getting rid of any inner blocks that cause you to self-sabotage.

Reply “I’m In” to this email, and I’ll send you the details.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It's Alex.

When we talk about vision or about why we do what we do in life.

It sounds like something romantic.

Something that only philosophers and intellectuals would think about.

But in reality…

Vision is something that each of us needs in order to know exactly where we are going.

And to have an inner motivation to take actions.

Because if you don't know where you are going and what you actually want,

You may end up in a place that isn't good for you and isn't yours.

How can you know what is yours and what is pushed on you by the media or society?

It all starts with curiosity.

First, you're curious about something: some topic or activity.

You don't think about why you are curious. It's just something that comes from inside of you.

It's a source of energy.

And because it's energy, it's supposed to be converted into something.

So, curiosity is naturally converted into actions.

You start to explore your curiosity in your free time or on vacation. There is no need to be disciplined or push yourself.

You just have a passion to know more or do more.

And:

• The more you're curious about things.

• The more actions you take.

• The more you try.

More new information about yourself you get from the world.

Some things you realize you don't really like. It's just not yours.

Some things you were curious about, but after you try enough, you understand that the activity itself doesn't sit well with you.

And some activities?

You start to have a crush on them.

And this crush? Who knows, maybe it can grow into a long-term thing that you actually will feel good committing to.

Am I talking about relationships here or finding your vision?

The process is the same.

Trying to find your vision, passion, your "why" only by thinking will get you the same results as trying to have a relationship with someone only by thinking about them.

It will only stay in your imagination…

This vision or passion that is based only on your thinking can’t bring you the energy you need in order to make it real in your life.

A real way to find your passion that makes you wake up in the morning and start doing comes from:

• Trying new things.

• Making mistakes.

• Feeling some discomfort.

• Experiencing joy and maybe even sadness.

It comes from all the colors that life can give us.

Anything else is ideas that came from media and were pushed on you because there was an “empty space” that belongs to authentic real passion.

And…

This is why healthy childhood is so important.

Childhood with:

• Supportive encouraging parents.

• Different activities that the child chooses by himself.

• Constantly trying new things from inner curiosity.

Childhood is our playground to try everything we can before real life starts…

And this playground helps us to find ourselves.

But…

What happens if we have a childhood full of restrictions, fears, and problems that it's not our responsibility to solve?

We stop being curious.

Because what's the point of being curious if…

• "Anyway, I'm not good enough."

• "Anyway, my father/mother will not support it."

• "Anyway, I will fail."

• "It's dangerous, scary."

• "And what will the neighbors think..."

When we are in survival mode because our environment isn't safe.

As kids, we can't understand it. But we can feel it.

And when it's unsafe, There is no time for curiosity, passion, or exploration.

We can’t change the past. We can heal it and learn from it. So the big question is…

How do you find your curiosity as a grown-up?

It's a good question for ChatGPT :) I'm sure he can give some good ideas.

What he can't do is give guidelines specifically for you.

Being curious means being open.

Open to something new.

And something new can also be scary...

Just think about it.

Maybe you can find your passion by mistake from all this... And then you actually will need to make changes. To change your job, to explain everything to your partner.

Who has time for all this?

No time… No energy…

But this is the point.

And read it carefully.

When you will be really curious about something.

When you will find your passion.

You will also find the energy for it.

Energy to make the changes in your daily life so there will be space for your passion.

From the state, you are in right now…

You can't feel it. You can’t see it.

So you can just trust the process.

When you find your passion, you will also find the energy for it.

I’m inviting you to apply for 1:1 coaching with me.

Coaching That Doubles Your Results In 60 Minutes A Week.

My methods help my clients enjoy:

• Explosive business growth.

• Winning habits and work routines.

• Neuroscience-based brain & time management.

• Turning big ideas into results, fast.

• And… Getting rid of any inner blocks that cause you to self-sabotage.

Reply “I’m In” to this email, and I’ll send you the details.

Take care,

Alex

Result coach for business owners & entrepreneurs.

Hey,

It's Alex.

Yesterday, I watched Inside Out, Pixar's animated movie.

SPOILER ALERT

If you want to watch the movie, skip this email.

The movie is about a little girl, Riley, and the emotions that manage her teenage life.

It's an interesting, educational movie that teaches the basics of what's actually going on inside our heads.

What happens when we feel certain emotions, make decisions, and act in certain ways.

In the movie, you can see a visual representation of Riley's core self — her core beliefs.

One of the ideas behind the movie is to show us how unique and complicated we are inside. And there are so many things happening behind the scenes.

It shows us that we can be, at the same time:

• Insecure and secure.

• Strong and weak.

• Happy and sad.

• Worthy and unworthy.

And each of these aspects affects us.

Affects our actions and how we feel about ourselves.

There are many insights from the movie that you can take away.

The big one that I spotted is that:

You aren't your emotions, and you aren't your beliefs.

You can feel from time to time that you are what you feel.

And you can believe with a hand on your heart that what you are saying about yourself is 100% true.

But in reality…

You are the one who created your core beliefs.

You are the one who made conclusions that:

“The world is like this…” And “People is like this…”

And if you are the one who made the conclusions, you can also be the one who has the power to make new conclusions.

And as a result?

• To shift your beliefs.

• To change how you feel.

• And also to change how you behave.

And…

If you change your behavior, you will automatically have new results.

But how?

It's easier said than done when it comes to putting it into practice.

If you are an adult and most of your life, you’ve seen yourself in a specific way...

How can you change it?

• How can you stop feeling something that you feel most of your life?

• How can you stop behaving in a toxic way for you and others?

The first step is to realize which kind of belief you have.

Which belief do you have that prevents you from getting the results that you want?

If you can identify it.

You are already halfway to making a change.

The second step is to identify the source.

A source?

Yes. The source.

The source from where the belief came from.

But honestly... I don't think it's possible to do it by yourself.

When I was learning how to eliminate beliefs, I practiced the method on myself.

It’s tough…

And I can say that it's not so efficient… You do need a coach to do it with you.

Or… Life itself needs to show you that your belief actually isn't true. People who travel worldwide have more flexible beliefs about the world and themselves, for example.

I don’t know another way to eliminate limiting beliefs than doing it with a coach.

But I do know that it's important.

Because our core beliefs define the core of all our actions.

And your actions define what you have and what you don’t have.

And if something inside prevents you from thriving in your career or life...

There is always a reason for that.

In my coaching practice, I’m using the Lefkoe method, which has existed since 1985.

It helps eliminate ineffective beliefs that cause us to act in ways that no longer serve us. It can be self-beliefs that define our personality or beliefs about others and the world.

Each person is unique (like Riley in the movie) and needs a unique “inner investigation” to determine the reason for some behavior or emotions.

There are three scientific studies prove that the Lefkoe Method works:

• “A Philosophical/Behavioral Exploration of the Lefkoe Belief Process” Year: 2010. Published in: Clinical Psychology & Psychotherapy

• “Eliminating the Negative Side Effects of Traumatic Events” Year: 2006. Published in: Behavioral Therapy

• “The Lefkoe Method for Eliminating Beliefs: A Proof of Concept Study” Year: 2012. Published in: The International Journal of Behavioral Consultation and Therapy

If you want to work on your beliefs and increase your business (or life) results:

Reply to this email, “I want to change my beliefs,” and I will send you details of how we can work together on your beliefs.

Take care,

Alex

Result coach for Entrepreneurs

Hey,

It's Alex.

We all have beliefs that we developed since we were kids.

Most of them are hidden, and we’ve even forgotten about them.

But their consequences can be seen in our lives to this day.

What people aren't aware of is:

• Our behaviors.

• Our patterns that we have.

• Our feelings prevent us from succeeding.

All this comes from our deep beliefs about ourselves, other people, or the world around us.

Let me show you how you can spot your hidden beliefs:

Think with yourself right now.

What kind of behavior do you have that prevents you from having what you want?

Or if it's not behavior…

What kind of emotion are you holding onto that keeps you stuck in the same place?

You see...

Our behavior patterns or emotions that refuse to fade away from our reality are signals that something deeper is going on inside of us.

Which kind of signals?

• If you’ve procrastinated for most of your life,

• If the main basic emotion that you carry in life is sadness,

There is a reason for that.

And you can notice the reason if you pay attention.

Pay attention to what's going on in your head and body when you experience the same circle...

Your thoughts hold information inside about a belief that keeps you stuck.

• Pay attention to what you’re saying to yourself when you behave in a way that you don't like.

• Pay attention to what you’re saying to yourself when you again feel sadness, anger, or any emotion that’s stuck with you.

Because you are in the loop.

An endless cycle that was created a long time ago…

And this cycle has a purpose.

It actually protects you from your own destructive belief.

Let me explain...

When we have a destructive belief about ourselves, we create a unique survival mechanism that prevents us from feeling the pain of the belief itself.

It's protecting us from the pain.

So let’s say, for example:

For some reason, when you were a kid, you started believing that "you aren't worthy.”

You might develop a behavior of perfectionism in order not to feel the pain of that belief. As a result of that:

• You will become the most productive person.

• You will do everything perfectly.

• Or you will become a people pleasure.

Just not to feel the pain of the belief…

Because without doing all these things, you actually feel unworthy.

And the only way not to feel that is to keep the pattern alive.

Does a belief like "I'm not worthy" always grow into a pattern of perfectionism?

Not at all.

Each person has a unique belief system and behavior.

However, eliminating an ineffective behavior or emotion that prevents us from being the best version of ourselves will always lead to our belief system.

It's an exciting journey to understand the belief system of humankind.

It requires coaching skills with a lot of patience. Because in order to heal our ineffective beliefs, we need to delve a little bit into our past…

A past that we sometimes don't even remember.

In my coaching practice, I’m using the Lefkoe method, which has existed since 1985. It helps eliminate ineffective beliefs that cause us to act in a way that doesn't serve us in business or life.

Reply to this email, “I want to work on my beliefs,” and I will send you the process details.

Take care,

Alex

Result coach for Entrepreneurs

It's Alex.

If you are a human...

You are addicted to something.

It could be your job, sugar, or some fancy online game.

Some addictions can be good, like sports or reading a book.

And some?

Can destroy your life.

But you already know that. And you know which dangerous addictions are out there.

The big question...

How do you protect yourself from REAL dangerous addictions?

No one wants to be addicted to anything.

Especially to dangerous things like alcohol or other drugs.

And still...

People find themselves in rehab or, even worse, on the street.

It's impossible to be 100% immune to addiction, and it also depends on our genetics.

Some people have a stronger tendency toward specific addictions because of their genes.

For one person, it's just a glass of wine.

And for another?

It will grow to a bottle of wine per day.

But there is one important thing that you should understand about addictions in general.

• Drinking alcohol

• Using drugs

• Gaming

• Or… Working non-stop

All these behaviors do the same thing.

They numb your pain.

People don't drink because they have a happy life.

Mostly, they drink because they want to take a pause from their reality.

The bigger the inner pain?

The more escapism you need in order to keep going.

For one person, it's a glass of wine; for another, it will be playing games.

The result is the same.

The pain is numbed, and you are in “escape mode.”

But the pain didn't go anywhere.

The pain is still there… And the next time?

You would need a bigger dose.

This is the thing with addictions. With time, you need more of it in order to feel the same.

And again... The inner pain isn't going anywhere.

Most of the time, the opposite happens… It's growing. Because life slowly becomes worse and worse.

So, what should you do to avoid getting even close to this nightmare?

DON'T run away from your pain. Don't try to numb it.

Do whatever you need to do in order for it to fade away.

• Feel it.

• Accept it.

• Cry it out.

• Punch a pillow and scream.

You see, it's not working?

Be brave enough to ask for help.

Do you know what's common among all the brave people who went to rehab to get rid of their addictions?

They all have an enormous amount of numbed inner pain.

And when they get clean chemically from their drug?

The real healing starts.

Because then they finally begin to feel the reason why they became addicted ... And only after feeling it and healing. They have a chance to become better.

Not getting to this place is simple and hard at the same time.

Don't numb your pain in any way.

• Feel it.

• Heal it.

• Understand it.

• And work on yourself to make your life better.

I’m inviting you to apply for 1:1 coaching with me.

I’m an accredited result coach with methods backed by neuroscience.

I can help you overcome any inner challenges you face so you can achieve the results that you want.

Reply “I’m interested” to this email, and I’ll send you the details.

Take care,

Alex