Announcing: AI Workshop.

Claude Code. For normal people. No Coding. Plain English.

Hey,
It’s Alex.

You know me as the man who writes about why you're stuck and what’s happening inside of you.

Why you avoid the thing.

Why having every tool open in front of you somehow makes you do less, not more.

This email is about the other half of my life.

Because while I write to you about AI overwhelm — I also quietly built my whole business with AI.

And last week, a friend watched me do it and lost his mind.

His name is George. Twelve years in marketing, and we've known each other since we were kids. But he’d never watched me actually work.

One morning I’m making us breakfast.

Breaking eggs. Turning on the fire.

And in between, I pick up my phone on the counter and mumble something into it.

Cook a bit. Mumble again. Back to the eggs.

George just stood there watching me.

“What are you doing?”

I told him I was building the funnel for a new product. While the eggs cooked.

The product itself? I’d built it the day before. The same way.

No designer. No ClickFunnels. No copywriter.

I didn’t write a single line of copy. I didn’t touch a single line of code.

The ads — built and uploaded to Meta by AI. The integrations — fixed. The whole thing — running.

He went quiet for a long time.

Here’s what he told me later.

He thought he was ahead of the curve with AI. He’d open Claude, tell it to “pretend you’re the best copywriters in the world and write my copy,” take what it gave him, and paste it into ClickFunnels.

Then spend half a day editing it by hand anyway. He thought that was using AI.

Watching me, he said it felt like he’d been using a Ferrari to drive to the corner shop.

By the end of the week he went home and cancelled every subscription he’d been paying for.

And he had that look back in his eyes. The one you get when you realize you could finally build the thing you’ve been putting off for a year.

Then he said to me.

“You have to show my people how you do this. A workshop. Two nights. I’ll set the whole thing up. You just teach.”

I said no for a while. It’s just... how I work now.

I didn’t think anyone would care.

He didn’t let it go. He practically begged.

So we’re doing it. :)

Two nights. Live. June 9 and 10.

George hosts. I teach.

I’m not going to read you a list of “10 AI tools I love.”

I’m going to put my actual screen in front of you — the same one I look at every morning — and show you how I run a business on it. The sales pages. The funnels. The emails. The apps. On a setup that costs me less than most people’s Adobe bill.

You don’t need to know how to code. That’s the whole point.

You walk away with both nights recorded and yours for life, and a take-home portal with the exact prompts and setup. Copy, paste, go.

And because you’ve been on my list, reading my stuff for free for a long time — there’s $150 off for you.

The code is READER150. It gives you a 50% discount - the same price George’s own community pays. (Use it on the checkout page in the “add code” section)

Here’s everything → https://alexzah.com/catch-up-with-ai/

One last thing.

Don’t judge us by the photo of the two of us on that page.

I made it with AI in about two minutes, because George was standing over my shoulder telling me to hurry up so he could send his half of this to his own list.

Hope to see you live next week.

— Alex