How I built a 5,788 newsletter list with a 31% open rate in a 4 weeks.
Many creators who have a project online struggle mainly from two big challenges: 1: The offer's value isn't good enough for the market. 2. There aren’t enough people who see the offer.
In the last 12 years in business as a solopreneur…
I have been involved in dozens of projects, and I know how hard it is to build your first audience online.
Many creators who have a project online struggle mainly from two big challenges:
The offer's value isn't good enough for the market.
There aren’t enough people who see the offer.
The value of the offer can be improved with time, mostly from customers' feedback.
If you can sell it to a few people online, you will succeed in selling it to thousands.
If you can't sell your offer to anyone... There is no point in building an email list or followers unless you are sure you can improve your offer.
So, the challenge that I can help you to solve is how to crack the system and build an active email list, a real community around your project.
There is a reason why most successful solopreneurs have an email list. They know that this is the most effective way to keep a stable business.
You don't have control over other places online.
The algorithm of social media will continue constantly changing (and not in your favor). All this perhaps you already know. But it’s important for me that we will be on the same page.
A few months ago…
I surfed around Twitter (X) and noticed a regular ad. Some solopreneur was promoting his brand in the investments niche. Not something special.
The guy didn't even have a lead magnet. He asked people to join his newsletter based only on his past achievements (credentials).
I wasn't interested in his content, so I passed.
After a few days, I saw his ad again... With millions of views and comments. It looked like something was working for this guy.
I'm coming from years of paid advertising experience. I know that if someone pays for ads for more than a few days, it means that this person makes money from it.
The question was... How?
I subscribed to his landing page to start investigating. I saw some popup and then a thank you page that was offering a premium newsletter.
This is how he makes money?!
From a premium newsletter? No way, I was thinking. I left his funnel and continued with my things.
And then I saw his ad again...
How is he spending so much money on ads without having a proper marketing funnel with variations of offers? I couldn't get it.
I have known for years already that if you want to run ads online, you must have a minimum of 2-3 different offers to cover your advertising costs.
Otherwise, you invest money without having an idea when this money return to you.
By the way, this is why most people don’t have a successful business online. It takes an enormous amount of effort to build 2-3 successful offers and to run profitable ads.
I stopped guessing his way, and I just sent him a reply email…
Me: "Hey, I saw you are doing ads for your project; tell me, is it profitable for you? Are your premium subscription covering the costs?"
Him: "Hey, premium subscription can cover the costs, but there is something more. I can forward you to a guy who is doing ads for me."
And this is how I met Daniel.
Daniel is a young wonder guy from New York who figured out a simple way to build a real active email list without risking thousands of dollars.
I know it sounds shady… I was also very skeptical.
Over a Zoom call, Daniel showed me that his clients cover 80% of the costs at the moment a person subscribed to the email list. Before you even start to talk about any of your offers.
During the call, I asked him all the tough questions, and he succeeded in solving all my 12 years of marketing objections.
“How is the open rate?” - 20%-30%
“Are these real people?” - Yes, they are.
“Is it Tier 1 countries audience?” - Yes, it is.
“Is it legal?” - GDPR compliant.
“Can it work in most of the niches?” - Yes. But it’s better to check first.
“Do I need to run ads with high ad spent?” - No, you can start small.
“So where is the catch here?” - No catch. It’s just a new, efficient way to return your ad spent and build an email list for your brand.
I never heard anything like that.
And the funny thing. The way Daniel was doing it was in front of my nose all this time. I just wasn't paying attention...
I call it a “Circle system,” as the process is an endless circle of growth in your project. I don't want this system to become viral. And this is not something I should share for free.
I prefer that only people who have a real offer with value, like digital products, SAS, or a service, will use it.
If you want to build a real email list and a community of people like this:
(The click rate is low as I’m not adding many URLs at the beginning of my content.)
Share in the comments below what is your project/business. If your project is eligible for the Circle system, I will send you an email.
After that, you will have the option to do everything by yourself, or I will forward you to Daniel, and he will take care of you.
Keep in mind that I’m not willing to share this system with thousands of people as my and Daniel's time is limited. Don’t overthink and wait too long.
Take care,
Alex
12 years in Business | 7-figure Solopreneur | Brain-Based Coach for High Achievers.